10 Real Estate Marketing Ideas

1. Craft a personalized message for your buyers.

I have found the best results come from a personal message in my own voice. When you write your message, remember the following points:

  • Make the message about them. They don’t care about you. So tell them how you can help them as quickly as possible.
  • Be clear. If a seller is not sure what you want them to do, they’ll never call you.
  • Match your message to your seller.
  • Make your message short and sweet. In our fast paced world, people rarely read all their email. Unsolicited mail often hits the trash can. If you want your message to be heard, do it quickly.

2. Make your house memorable with one stand-out item that buyers can’t forget.

real estate business ideasHave one really quirky item in the house. So when a buyer is talking about it they can say, “the house with the giant buddha or the orange rug house”. Have something that stays in their mind about the style or design.

Sometimes a perfectly nice normal house can be forgotten about if it is the middle house in 6 houses seen.



3. Showcase your charitable side.

I think the best way to be successful at real estate is to give the prospective clients something to remember you by. Real Estate professionals need to differentiate themselves and the way to do that is through Giveback Homes. This organization is creating social change through the act of buying or selling a home, giving real estate professionals a social good platform and a way to differentiate themselves from the competition.


4. Make sure your website is IDX enabled to display MLS listings.

So often, consumers learn about home listings by viewing the MLS listings – not through a real estate agent. I encourage my real estate clients to become a source of MLS INFO and include MLS listing on their website via a technology produced within the industry, called IDX. An IDX enabled website allows agents to display MLS listing on their website, making them a single-source for market information to their customers.

5. Crate a blog that answers client’s questions.

My advice would be to create quality content around the questions of my potential clients. Am I experienced with new home buyers? If so, what questions do they usually have that I can answer through content on my site or blog? The same goes with clients that buyer homes often or are looking for a bigger home for their growing family! There will always be a question and the sooner you answer those questions, the quicker the client will trust you which will lead to a sale down the line.
6. Form bonds in person.

Do I use the Internet, fliers, and a few gimmicky things to help people remember me? A little. But I have found if you make real connections with people and share in their fears and hopes, it creates relationships that build and expand. Talk to people at the grocery store, the ballgame, the school board meeting; really talk, not just small talk. Look them in the eye, listen, acknowledge what they are saying, and take an interest in their life: genuinely.


7. If they can’t come to the open house, bring the open house to them.

Using a proprietary technology, I hosted a virtual open house which used proprietary technology to offer 360 degree immersive panoramic photography. The result? A person attending the open house could feel like he/she was in the apartment doing an in-person walkthrough. To make it more attractive, I also attached a contest to the virtual open house. Anyone who walked through five of the seven rooms was automatically entered into a raffle for the chance to win an iPad. The unit sold in a matter of days.


8. Ad a rider to your real estate sign that says “Google This Address”.

One of the best marketing ideas I came up with… is putting a sign rider into my real estate sign that says “Google This Address”. More than ever consumers are on their phones looking at property. When driving by a home many do not realize one of the best ways to get information on the home is to Google the address. If you have a well optimized website you will show up on the first page. Buyers will also see my Youtube video I create for each property. In Zillow, Trulia and Realtor.com, I take the time to enhance these sites to the MAX! In essence I am driving a buyer to exactly where I want them to go when searching for information on the home.
9. Invest in professional photographs of your properties.

Troy Balakhan, Licensed Real Estate Sales Associate, Keller Williams Jupiter

Professional photographs can make or break a listing. The equipment used by a pro reveals the true feeling of a home- wide angle lenses showcase the size of a room, and the sensors inside of a professional’s camera capture more detail than even the best point-and-shoots or smartphones. A photographer knows how to frame an image, using lighting and angles to their advantage- we’ve all seen the listing photo with the cat’s tail in the corner of the image, or the agent’s reflection in the bathroom mirror. Although they seem minor, these things detract from a potential buyer’s ability to picture themselves living in a home.


10. Grow your network with regular get togethers.

Nicholas Lee, Licensed Real Estate Agent, Sierra Residential

Besides advertising exclusives on Streeteasy.com, Trulia, and Zillow, and sending out monthly newsletters, my top strategy remains the personal touch. I host a monthly happy hour open bar in NYC and invite my top clients, their friends and families. It’s a great way to organically grow your network and I’ve gotten some of my best sales clients this way. I highly recommend it!


11. Start building your email list now, don’t wait.

Liz Froment, Copywriter & Marketing Consultant, The Property Copy Co

My top tip for real estate agents and those in the industry is to build their email list. This means creating a well done sales funnel on their sites. Start by having an opt-in or newsletter sign up on your site that tells those who visit that if they give you their email address, you are going to give them something of value back.

Once you have that email, the key now is building a relationship and adding a lot of value. This is where autoresponders can come into play. You can set it up so the second someone provides their email, they are hit with a welcome message and then follow up messages as well over time.

Of course once a deal is closed, the emails shouldn’t stop there. The majority of agents get their business through referral. So it’s vital to have a referral email campaign where you thank your client for working with you, offer your help for anything they need, and then ask for the referral.


12. Manage your online reputation.

Jayme Pretzloff, Director of Marketing, Wixon Jewelers

Every business encounters negative reviews online but it’s crucial to respond quickly but not to be reactive- give yourself time to breathe and think about the response. Realtors need to be sure to not lash out and go on the defensive, but to truly get to the root of the problem and understand why the client has had a bad experience. Respond to the review in a way to address not only the upset client, but also reassure other readers that the client’s experience isn’t routine. You want to take this chance to show that you care about your clients and that you care about their experiences.



13. Find Your Niche.

Trevor Ewen, pearoftheweek.com

Focusing on a target demographic that is common in your area can be a great way to find a niche. If you are focused on immigrant communities: take out ads in publications written in their language(s). If you are focused on pet owners, advertise that. If your neighborhood is great for families, make that known in your advertising.

 

 

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